Hours after Tamara posted pictures of her 5-year-old daughter on a plane on holiday in Finland, thieves stole jewelry at her home in England.
The thief is believed to have broken through the garden and entered the bedroom at Tamara's 57-room mansion in Kensington, considered the "billionaire street" in west London. They broke the safe, taking away 50 million pounds of jewelry ($ 67 million), including rings, earrings and necklaces.
Tamara Ecclestone, 35, is the daughter of former CEO and current honorary chairman of F1 Group (Formula 1) Bernie Ecclestone, behind F1 racing. She is famous for her role as a model, TV host and activist.
Security experts believe that Tamara accidentally made mistakes that gave thieves a "golden opportunity" to break into their homes. "Whenever you post on social media that you are on vacation, you are telling the world you are away from home," says Ray Walsh from the security team ProPrivacy.
This is not the first time Tamara shared photos when she was abroad. In October, she posted photos of herself, husband Jay Rutland and daughter Sophia celebrate Halloween at Disney World, Florida, USA. She posted a picture on the beach with the caption: "Good morning from Florida".
"Tamara's house being stolen is a perfect example of why people need to be careful about what they share online," he added. "Some people can't help but show off their vacation, but the fact is that others don't need to know it."
In the age of Instagram, not only the rich and famous people post photos of their vacations and homes, it's a "trap" that many ordinary people also fall into. "It's not very wise to do that," said security expert James Rooke from A J Rooke Ltd. "I personally won't do it, wealthy people like Tamara should not."
The thief overcame the entire 24/7 security team patrolling the Kensington neighborhood and Tamara's in-house security system. Bernie, Tamara's father, said that the thieves had an "inner leg".
"There are doubts about the people who are in charge of protecting the house. I would also suspect if my jewels were lost," Ray said.
But without the "inner leg", many people can also get information on the structure of Tamara's villa after she made the reality TV show "The World of Tamara" in 2017, documenting the life of Tamara. I am home. During the show, Tamara showed off enviable possessions: countless branded handbags, giant closets or a golden bath.
Accidental program for valuable information thieves. "Even just from a window image, a thief can know if you have security equipment in your house," James said. "Thieves are professionals. Doing so provides them with free information."
Ray explained that thieves can use those videos as a tool to "scout" from Tamara's home without having to go to spy - what they have to do before breaking into the house of a non-celebrity. .
"If they know what you have in your house and know how to get into your home, then when you're bragging about your vacation, you're 'inviting yourself to sneak in'," James added.
"Tamara revealed details of her house on a reality TV show. Combined with showing off her vacation photos, these two factors have brought the worst results to her," Ray said.
Tamara's neighbors are very shocked about this. "This is one of the safest houses in London on one of the safest streets in London."
While the police were investigating the burglary, Tamara did not let this incident ruin her daughter's dream trip to Lapland. She let Sophia ride a dog sled on the weekend, the whole family frolicking in the snow.
But Ray has a warning to the wealthy: "Don't show off your vacation until you're home".