When winning the best picture at the Oscars night of February 9, "Parasite" became a historical phenomenon and confirmed the global influence of Korean culture.
With the film, director Bong Joon-ho broke the box office record and won countless prestigious awards around the world. Now, "Parasite", a film that mixes psychological, horror and dark comedy, becomes the first non-English-speaking work to win an Academy Award for excellence in film. .
The film also won an Oscar in the category of best director, best screenwriter and best international film.
The victory of Parasite has created a wave of excitement, enthusiasm on social networking sites, especially the Asian community. They believe that the film will contribute significantly to help Asian culture to a new level in the international arena.
"Korea did it," Chinese-American filmmaker Jon Chu tweeted. "History has been established." Korean director Wonsuk Chin called this victory a "utopia".
"Hollywood has never received a movie that is not in English and is made outside of Hollywood like that," he told CNN. "So Hollywood is ready to change? If Parasite's big win makes some viewers curious and looking to other Korean or international films, I think the change has arrived."
Even South Korean President Moon Jae-in praised Parasite's Oscar win, saying he was "proud of director Bong Joon-ho, actors and crew".
"The fact that they can take home four Golden statues of Oscar, after winning the Palme d'Or at Cannes last year, is the accumulated efforts of every Korean filmmaker in the past 100 years," said General. Moon emphasized. "I am very happy to see a Korean film alongside the films from other countries and mark the beginning of the next 100 years of the history of the country's film industry."
In fact, Parasite is just one of many works of Korean culture that attracts attention and becomes prominent in the West.
In 2016, the movie on the theme of "zombie to Busan" (Train to Busan) debuted at the Cannes Film Festival. Like Parasite, it also swept away awards, entered the international market and received much praise.
For many foreigners, this is their first time coming to a Korean horror film. "Train to Busan" is said to have changed the American perspective on Korean films and opened the way to the United States for future Korean films.
Not only Korean movies, music, fashion and makeup have been asserting their global status over the past decade.
Korean pop music, or K-pop, has long been viewed by Western audiences as a strange and picky music genre. But in recent years, it has emerged as a serious competitor in the US music market. K-pop groups are constantly breaking YouTube records and appearing on popular shows such as "The Tonight Show" or "Good Morning America".
BTS, the most popular boy group in the world today, even won the Billboard Music Awards in 2017, beating other American names like Selena Gomez, Ariana Grande or Shawn Mendes.
Korea is also considered the leading country in the beauty and makeup industry in the world. Western consumers now do not hesitate to withdraw their money from Korean products. Leading English fashion magazines such as Vogue and Elle regularly introduce Korean beauty products.
The Korean government has recognized the power and cultural export potential of the music and film industry. They support the development of this industry and see it as a tool to build soft power and enhance national reputation.
For many people, especially those who follow Oscar from Korea, director Bong Joon-ho and the entire cast and crew of Parasite are a great national pride.
"This is a memorable chapter in Korean culture," commented filmmaker Wonsuk Chin. "The movie still makes me unbelievable, having to pinch my cheeks".
Apart from President Moon, other South Korean officials could not hide their joy. Former Prime Minister Lee Nak-yeon said that the film and its success at the Oscar "changed the world and the history of Korean cinema".
The mayor of Incheon Park Nam-chun and the US Ambassador to Korea Harry Harris also congratulated director Bong and the cast of Parasite.
On Daum and Naver, "Director Bong Joon-ho" is the most searched term.
"I am always looking forward to the day when Korean pop culture flourishes internationally. I always believe in the power of Korean culture," wrote a Twitter user.
South Korean news sites constantly praised Parasite's victory, claiming that the film "rewrote the history of world cinema" and "like rain showering on drought, Parasite was praised even on the main stage. value ".
Parasite's sweeping of Oscars also elicited both the Korean-American community and the Korean community worldwide. They believe Parasite will contribute to changing the international film scene, creating opportunities for film development in other countries.
Many people believe that eventually the US film industry has noticed the stories forgotten in the dark, the stories of ethnic groups, gender, instincts and other social experiences.
"Tonight, I heard my family's voice on the Oscars. I'm eager to wait to hear more," Korean-American online content creator Eugene Lee Yang said. via Twitter.